What is anchor text In SEO, The Role of Keyword

Anchor text is the interactive content in a hyperlink. Website design enhancement best practices direct that grapple content is pertinent to the page you're connecting to, as opposed to nonexclusive content. The blue, underlined grapple content is the most widely recognized as it is the web standard, in spite of the fact that it is conceivable to change the shading and underlining through HTML code. The watchwords in grapple content are one of the numerous signs of web crawlers use to decide the theme of a website page.

1. Exact Match -: When your website keyword is matched with your website URL. we can say that its match with page link
2. Partial Match -: When your website keyword is matched with your website partially, and we also can say that when a keyword link partially to the hyperlink is called partial match
3. Brand Match -: When your keyword and website in the name of any brand its called Brand Match.
4. Spammy -: When You click to the link and it opens so many links or webpages it called Spammy anchor Text.
5. Backlinks -: How many Websites or links are pointing to your website, backlinks are useful to generate more traffic as well as it helps in google ranking
6. Naked Anchor Text -: Instead of providing a full name you give a Nickname Its called Naked Anchor Text.

Anchor text is a text which hyperlinks with your website. Users visit your website by clicking on that.

When you receive a backlink from an authoritative site, Search Engines then interprets that your webpage must be sharing useful content about a particular subject, and therefore your ranking for that subject and keywords will be boosted.

Now, when you have a relevant Anchor Text, it makes it easier for the search engine to understand for which subject/topic you received the backlink. As a result, the boost will be given for that exact keyword.

So if you use exact-match Anchor Text, then you will more easily get ranked for the main keyword of your niches. And that’s a huge benefit for SEO.

So Anchor Text is an integral part of SEO. Without the right usage of it, you cannot boost your SEO ranking and you cannot be succeeded with your blog or website.

Join No.1 Institute for Digital Marketing Course in Jaipur with 48 Modules, Practical internship in best Digital Marketing Institute. We follow the Complete Module of Digital Marketing Course to Improve the skills of our students.